{"id":2810,"date":"2020-05-09T00:00:58","date_gmt":"2020-05-08T23:00:58","guid":{"rendered":"http:\/\/globalindianstories.com\/?p=2810"},"modified":"2020-05-10T00:16:39","modified_gmt":"2020-05-09T23:16:39","slug":"hingorani-beats-the-fear-of-coronavirus-rebrands-the-dfw-south-asian-film-festival","status":"publish","type":"post","link":"https:\/\/globalindianstories.org\/index.php\/2020\/05\/09\/hingorani-beats-the-fear-of-coronavirus-rebrands-the-dfw-south-asian-film-festival\/","title":{"rendered":"Lockdown Diaries: Festival Director Jitin Hingorani revamps South Asian Film Festivals, donates proceeds to charity"},"content":{"rendered":"

The Corona Virus is not just a pandemic, it is fast shaping the global economy and with it the fortunes of countless businesses and cultural events. <\/span>Finding something frustrating and seeing an opportunity to make it better is what entrepreneurship is all about, says <\/span>Sir\u00a0<\/span>Richard<\/span>\u00a0<\/span>Branson, Founder of the Virgin Group, a <\/span>British business magnate, investor, author and philanthropist. This quote cannot be more relevant than in a scenario with the looming global pandemic coronavirus spreading its reach. <\/span><\/p>\n

Stock markets have crashed, international travel has been banned, borders have been shut – deeply impacting tourism and event-based businesses. <\/span>While businesses are grappling with these uncontrollable turns of events, some smart entrepreneurs are turning these obstacles into rewarding entities that can help social causes.<\/span><\/p>\n

\"\"
DFW SAFF and NYC SAFF Founder and Festivals Director, CEO Jingo Media\u00a0Jitin Hingorani<\/figcaption><\/figure>\n

\u201cWe are using the idea and the concept of a film festival, but we are making it bigger and better,\u201d confirmed DFW SAFF and NYC SAFF Founder and Festivals Director\u00a0Jitin Hingorani, in an exclusive interview with globalindianstories.org.<\/p>\n

\u201cWe have curated a diverse lineup of escapist cinema that will enable people to forget what is going on in the world for just two hours each week,\u201d he said.\u00a0<\/span><\/p>\n

Sister South Asian Film Festivals\u00a0DFW SAFF<\/span><\/a>\u00a0and\u00a0NYC SAFF<\/span><\/a>,\u00a0both conceptualised, curated and produced by Dallas and NYC-based, PR and events management firm\u00a0JINGO Media<\/span><\/a>, (that Jitin Hingorani heads as the CEO) are about to embark on a new digital chapter of their six-year combined journey.
\n<\/span><\/p>\n

They co-present\u00a0ECSA, Escapist Cinema of South Asia, a seven-week, online series running from May 16th to June 27th,\u00a0that will live stream a new film(s)\u00a0every Saturday night (7pm to 10pm CDT)<\/span>\u00a0to entertain, engage, and educate cinephiles who are observing shelter-in-place during the pandemic anywhere in the world.
\n<\/span>
\n<\/span>He explained further through a statement: \u201cThe cinema-going\u00a0world, as we know it, is changing drastically, as local theatres shut shop and major chains consider filing for bankruptcy.\u00a0<\/span>Since everyone is now consuming content online, film festivals, an important cog in the wheel of the entertainment ecosystem, are forced\u00a0to react to this major shift in viewing behaviour and adapt their formats accordingly. This is why, in lieu of hosting live festivals this year, we are moving all of the content online and opening up our films to a national and, in most\u00a0cases, international audience.”\u00a0<\/span><\/p>\n

\"\"
Still from AMERICAN HASI, part of the ECSA lineup, featuring comedian Tushar Singh<\/figcaption><\/figure>\n

ECSA will showcase World, North American or U.S. premieres of\u00a0shorts, documentaries and feature films curated around a specific theme over the seven-week period. Each live stream will be followed by a Zoom post-screening Q&A with actors and directors; audience members can engage by asking questions through\u00a0live chat.
\n<\/span>
\nScreenings are FREE for lifetime members of DFW SAFF and will cost the general public $6 per block of programming (to commemorate six years of festival production).<\/span><\/p>\n

Audience members can log in to\u00a0www.onlinefest.us\u00a0from anywhere in the country (or the world for certain screenings), create an account, pay for their screenings in advance and receive reminders leading up the live event(s).<\/p>\n

\"\"Watch a film, save a life: <\/i><\/span>For every ticket sold, the festival will donate a microfiber face mask to Texas and NYC hospitals in need. The goal is to collect\u00a025,000 masks\u00a0over the seven weeks and help keep US medical workers safe on the front lines. The more people who watch, the more people we will protect.<\/span><\/p>\n

The series will kick off on\u00a0<\/span>Saturday, May 16th at 7pm CDT<\/span>\u00a0with\u00a0“Pandemic Programming,”\u00a0a collection of short films focused on how the coronavirus has affected our lives and created \u201ca new normal\u201d through social distancing, stay-at-home orders, online dependence and long lines at the grocery stores.<\/span><\/p>\n

\"\"<\/p>\n

The rest of the programming for the month of May is also available\u00a0HERE<\/span><\/a>. June’s programming is still in the works.<\/p>\n

\u201cArtists create their most brilliant work in times of peril; through ECSA, we celebrate those artists\u2026and, ultimately, celebrate being alive!,\u201d Jitin concluded.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Corona Virus is not just a pandemic, it is fast shaping the global economy and with it the fortunes of countless businesses and cultural events. Finding something frustrating and seeing an opportunity to make it better is what entrepreneurship is all about, says Sir\u00a0Richard\u00a0Branson, Founder of the Virgin Group, a British business magnate, investor, […]<\/p>\n","protected":false},"author":2,"featured_media":3280,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,2,47],"tags":[],"class_list":["post-2810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-featured","category-lockdown-diaries"],"yoast_head":"\nLockdown Diaries: Festival Director Jitin Hingorani revamps South Asian Film Festivals, donates proceeds to charity - Global Indian Stories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/globalindianstories.org\/index.php\/2020\/05\/09\/hingorani-beats-the-fear-of-coronavirus-rebrands-the-dfw-south-asian-film-festival\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lockdown Diaries: Festival Director Jitin Hingorani revamps South Asian Film Festivals, donates proceeds to charity - Global Indian Stories\" \/>\n<meta property=\"og:description\" content=\"The Corona Virus is not just a pandemic, it is fast shaping the global economy and with it the fortunes of countless businesses and cultural events. 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